White Papers_
Got CRM? Small Business CRM Software Guide
CRM There are many articles on Customer Relationship Management (CRM) and its benefits. However, most articles cater to large organizations and don’t concentrate on the needs and objectives of small business owners and managers. The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow.

Benefits of CRM Interactive Workflows
Workflows This 6-page document introduces Interactive Workflows and how using Surado CRM Interactive Workflows can increase efficiency, standardize processes, reduce costs and increase return on investment.

The CEO's Guide to CRM Success
CEOs Guide This document first appeared in Defying the Limits: The CRM Project, A Thought Leadership Project from Montgomery Research, Inc., Sponsored by Accenture.

It includes an executive overview of the makeup of a CRM system, as well as advice for choosing a system, Key Benefits and Best Practices for successful implementation.

How Surado CRM Can Increase Your Sales
Increasing Sales This 9-page document discusses Surado CRM Sales functionality, including key features and benefits of opportunity assessment, pipeline management, quotes and proposals, up-selling and cross-selling, business process automation, revenue forecasting, competitor analysis, leads management, connecting mobile staff and reporting and analysis.

How Web Self-Service Can Increase Customer Satisfaction
& Improve Your Bottom Line
Surado Web Self-Service This 10-page document introduces Customer Self-Service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs and increase return on investments.

Implementing Surado CRM in a High Availability Environment
SCM SQL High Availability This 9-page document provides system administrators and technical professionals an overview of how Surado CRM can be used in a High Availability Environment. This document is designed to be a guide only, and as such, Surado makes no warranties, express or implied, in this document.