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What is CRM?
Customer Relationship Management (CRM) is a strategy and a corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention while automating processes to be more efficient and effective. In its complete form, CRM provides a 360-degree view, integrating customer information at every touch point.

Why CRM?
Like other technologies that have profoundly impacted our lives, such as computers, e-mail, and the Internet — CRM is here to stay. Organizations that seize the opportunity to implement an effective CRM strategy today will gain a true competitive advantage.


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