When implemented successfully, a CRM initiative will transform your muddled, messy, mismanaged and disorganized business into a lean, mean, tech-savvy machine!  

There are many articles on Customer Relationship Management (CRM) and its benefits.  However, most articles cater to large organizations and don't concentrate on the needs and objectives of small business owners and managers.  The purpose of this whitepaper is to educate small business owners on what, why and how CRM can retain existing customers and help their business grow. 

Contents:

Ø      What is CRM and Why it Matters

Ø      Contact Organizer Software versus CRM Software

Ø      Better Manage Your Business

Ø      Reduce On-going Costs

Ø      Grow Your Business

Ø      Affording Small Business CRM Software

Ø      Selecting Small Business CRM Software & Vendor

Ø      Implementing Small Business CRM Software

Ø      Potential Pitfalls

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