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Surado Solutions, Inc.
2060 Chicago Ave. · Suite C5 · Riverside · CA · 92507 · USA
Telephone:  (951) 682-4895 · FAX:  (951) 682-3846
www.SuradoCRM.com
Media Contact:
Marian Prigmore
(800) 4SURADO
(800) 478-7236

***For Immediate Release***

CRM Talk Radio Interview Discusses CEO's Role in CRM Success
Sundip Doshi, CEO of Surado Solutions, Discusses Why Executive Sponsorship is Critical to CRM Success

Riverside, CA, August 11, 2004 - Surado Solutions, the emerging innovator in Customer Relationship Management (CRM) software solutions, today announced the interview of its CEO, Sundip R. Doshi, by Scott Davis and Kate Schrader on CRM Talk Radio.

The interview was broadcast live on Wednesday, August 11, 2004 at 1:00 ET and is available for immediate listening online at http://www.wsradio.com/crmtalk/.

The CRM Talk Radio interview, hosted by Mondo Solutions, focuses on the building blocks of executive sponsorship of CRM initiatives. It also addresses the reasons as to why executive support is so mission-critical, what level of commitment is required of the CEO and how to translate vision into action.

"There is a distinct difference between the CEO's role and IT's role in implementing a CRM System," said Sundip R. Doshi, Surado's CEO, "IT plays a support role for helping achieve the philosophy and business goals of the organization, which are envisioned and driven by the CEO."

CRM Talk Radio is the new global voice of customer relationship management available over the web. With guests ranging from the industry's leading voices, organizations that deploy CRM tools, to the developers of technology, this live and archived talk radio show creates an objective source for sales professionals and management to realize CRM success. CRM Talk Radio broadcasts out of San Diego to a broad range of listeners including CRM vendors, consultants, practitioners and users.

About Sundip R. Doshi
Sundip Doshi is the founder and chief executive officer of Surado Solutions, the emerging innovator in customer relationship management software. With more than 16 years of CRM and IT experience, Mr. Doshi is responsible for providing vision and strategic direction for Surado. Mr. Doshi frequently speaks on CRM and entrepreneurship.

About Surado
Surado Solutions, Inc., founded in 1995, is headquartered in Riverside, CA. Surado provides a full spectrum of products and services in Customer Relationship Management (CRM) and e-business solutions including Surado CRM. For more information about Surado's CRM products and services, visit www.SuradoCRM.com or call 1.800.4SURADO (1.800.478.7236).


Surado CRM, Surado SCM SQL, and Surado are registered trademarks of Surado Solutions, Inc. All other product names and service names are trademarks of their respective companies.